The traditional beers produced by La Binchoise are selling well in their home region and are starting to conquer the export market, France in particular. La Binchoise, a city beer introduced in 1995, is based on an old light blond beer brewed by the local Meunier brewery in the 1960s.įurther beers were launched: Bière des Ours, a honey beer Flora, and the Cuvée Spéciale Noël Christmas beer.īinchoise has reached iconic status in its home city and is happily downed by the Gilles (masked carnival revellers, to be chosen as a Gilles is a great honour) in celebration of the world-famous carnival. He became a full employee in 1997 and took ownership of the brewery in 2001 with his business partners Christophe Wanty, Gabriël Smet and Jean Fadel. In 1990 brewer Bruno Deghorain started as an apprentice at the brewery. Marie de Hongrie (Mary of Hungary) was a reference to the former Governor of the Netherlands, the sister of the Emperor Charles V who liked to spend time in her Binche palace. In 1989 André Graux fired up the brewing kettle once again, developing and launching two beers, Fakir and Réserve Marie de Hongrie. The maltings closed its doors in 1960 and the buildings were used as warehouses for almost 30 years. When the city ordered the demolition of all the buildings adjoining the walls, the maltings moved into the empty brewery building. His brewery closed its doors in 1929 and the Binche city authorities took over the building.Ī man called Oscar Roulez then constructed a malt works opposite the old brewery. In 1871 it was acquired by Jules Paternotte who came from the nearby village of Buvrinnes. In the year 1836 the Pourbaix family established a brewery with in-house maltings attached at the foot of the impressive and very well preserved medieval walls surrounding the city of Binche.
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